. >> liberals are more likely to watch "law and order" or "30 rock." >> tonight tgf will not be the worst thing on television. it will be john stossel. who's with me? >> yeah, not surprised that liberals watch that. >> what difference does that make? >> it tells you things like if you want to reach an independent swing woman voter, buy the house and garden channel. if you want to reach a republican-leaning but less likely to vote independent swing man, go buy the golf channel. >> rove did research on blacks who might vote for bush and found many are christians who watch these tv preachers. >> now in the name of jesus, i command this debt out of my life. >> so rove placed advertisements there. >> in ohio, in 2000, bush got 2% of the african american vote. in 2004, he got 16%. we were able to identify a group of african american voters who, though, their history was overwhelming democrat, we had clues that gave us a sense they might be reachable. >> this year consultants want to reach not just swing voters, but swing voters in these 10 states. >> you take a map of the united states, and you